Interview Analysis
To narrow down my target audience and to ensure that it is accurate for my short film, I conducted 10 interviews with men and women in between the ages of 18 and 50, who were in my current target audience. This allowed me to get more detailed information and find out what they expect from a thriller movie, and how I can use this information to create my own.
The first question that I asked was how they would define a thriller movie, allowing me to understand what kind of topics and features they expect to see in them. Although the answers were varied, they were all similar, which gave me clear ideas of what to include in my short film. 7 out of 10 of the people interviewed commented on how thriller movies include suspense, used tension, or kept them on the edge of their seats, which shows me that people expect to be shocked by a thriller movie, and that they want it to be unpredictable so that they don’t know what will happen next. Other comments included that it was almost like a cross of an action and a horror movie, it involved a critical situation, and that they usually climax near the end of the film, when everything is revealed.
The next question asked was what they liked about thriller movies, allowing me to see what features I could include into my own film. Common answers included that they kept them guessing, they are interesting, and that there is often a big climax. Some people also commented that they liked it when a thriller movie has an unexpected twist. 2 people said that they liked the frightfully realistic storylines, or the storylines that could happen in that context, which I will consider for my own short film. The answers to this question has shown me that my target like thrillers to build up tension and suspense throughout, which leads to a big, unexpected climax, so I will compare this to the ideas for my own short film to find out which one appeals to them the most.
I then asked my target audience what they disliked about thrillers, so that I could avoid putting these factors into my film. Around 8 out of 10 people interviewed commented on the fact that many thriller movies can be boring, repetitive, and have obvious endings that the audience expect. This has shown me that I will need to think of a very original idea to ensure that is isn’t predictable, and is different from other thriller movies. One person also said that they found that thrillers could be confusing; I will have to consider this in my own short film as I only have a limited amount of time to show a story, which may make it more of a challenge to make sure the audience understand what is happening.
As one of my ideas is a psychological thriller, I asked my audience what their expectations were of this sub genre. There was a mixture of answers for this question. One person said that with psychological thrillers, they expect it to be hard to distinguish the bad character from the good, which is similar to one of my own movie ideas. Other people said that they expected it to ‘freak them out’, include twists and turns, and see the movie through the protagonist’s point of view, so that the audience finds out information as they do. Another answer that was common was that the character is facing a challenge, or other people are against them, but they turn out to be right in the end, and that a psychological thriller was a bit like a horror movie included in a thriller. All of these points are valid and will help when I come to decide on my final idea, and write the script for my short film.
As action is commonly used in some thriller movies but not others, I decided to gain an idea of how much action my target audience would like to see in my thriller movie. Answers for this question also varied; however, by looking at the responses as a whole, I have found that my target audience would like a bit of action included in the movie, but they would prefer the storyline to come first, and would find it more entertaining if it was the storyline that built up the tension and suspense, not the action. Answers included that it depended on the type of thriller that it was, which I will consider when choosing my final idea, and that if there is a good storyline, then there doesn’t need to be a lot of action.
I used questionnaires to get a basic understanding of who my target audience would be for my short film, as well as some ideas for my thriller. The results from these showed me that my target audience preferred either a sad or unclear ending. To narrow this down further, I used my interviews to find out whether sad or unclear ending were most popular with my target audiences. 8 out of 10 people interviewed said that they preferred thriller movie to be unclear. Several reasons were given for this, such as, it leaves you thinking about the movie afterwards, it is less common, and that some people like to make up their own minds. This information has allowed me to make my target audience even more specific, as I have found that people in it like thriller movies to have an unclear ending. I will also use this information to help me to decide on a final idea for my movie.
As I find thriller movies that have a twist more interesting, I decided to find out if my target audience felt the same way by asking them whether they would like to see a twist in the storyline, and why this was. The majority of people asked said that they would like to see a twist in a thriller movie. However, a few people commented that this is only if it is unique, as twists can now be even more predictable than thriller movies without them, so it has to be something that the audience really doesn’t expect. People said that twists were more creative, interesting and unique, as too many thrillers have obvious endings. The one person who said that they did not want to see a twist in a thriller movie, said that this was because the audience enjoy guessing what will happen in a movie, and wants to be able to figure it out by him or herself, not to be proven wrong. As most people do want a twist in a thriller, this has narrowed down my target audience again, to people who like twists.
The last question that I asked my target audience was about violence. As some thriller movies contain quite graphic scenes, but not all of them do, I wanted to find out if they preferred to see the violence on screen, or for the camera to turn away and it be left to their imagination. The majority of people agreed that it is best for it to be left to the imagination, as this means that more people can watch it, and it is less scary. However, there were small amounts of people who either wanted to see violence on the screen, or wanted a mixture of both. This question has finalised my target audience, and has shown me that most people like violence to not be shown on screen in thriller movies, which I will incorporate into my own short film.
Justification of Target Audience
By using the information that I have gained from my questionnaire and interview research, I can now state that my target audience for my short thriller film is men and women between the ages of 18 and 50 who like unclear endings, a twist in the storyline, and violent scenes to be left to the imagination by the camera not showing it.
This has been proven through my research that I have conducted, and I can now aim my short film idea towards people who are in my target audience. I will also complete focus groups to look at other aspects that my target audience like in thriller movies, so that I can incorporate this into my final product.
Although my target audience's age range is fairly wide, my research has shown me that this genre can appeal to a wide range of people. However, I have narrowed this down in other ways by looking at the aspects of thrillers that they enjoy.